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Solve the mysteries of customer needs
to create superior products.

Scott Habegger helps marketers better understand their customers.


As the former Director of Portfolio Strategy and Management for Harley-Davidson Motor Company, Scott Habegger played pivotal roles in developing and launching some of the company’s most consequential new products and product management processes.

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New Book!

Harsh fact: between 40 and 90 percent of new products fail. Thus, marketers are on a never-ending quest for something new, a breakthrough, some way to get an advantage over the competition.

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Speaking & Consulting

When is the last time you or your team spent a full day entirely focused on your customers? Wouldn’t it be highly beneficial to devote a block of time for the most important people to your business—your customers?

Speaking Read More

Consulting Read More